This may just be Rogan’s lasting contribution to cannabis in America. He is not the only high-profile cannabis crusader and is not attached to any cannabis product, but he’s Joe Rogan CBD Oil easily one of the most provocative and prominent voices on the subject. And by regularly drawing attention (both scandalous and academic) to cannabis, industry insiders say he’s had an outsize impact on shifting people’s perceptions. In effect, he’s become the industry’s top salesman, not so much by selling as by providing a forum -- a dialogue that welcomes multiple viewpoints and challenges conventional wisdom and stereotypes. It’s a lesson the industry at large may well want to take: Direct engagement works.
“I love him,” says Lewis Goldberg, managing partner at KCSA Strategic Communications, a PR and media firm that represents many prominent cannabis companies. “I think Joe Rogan is doing about as much as can be done among celebrities to normalize the conversation around cannabis. He makes fun of it, but he also extols its medicinal value and virtues. He’s doing the industry a tremendous service.”